Sales Manager

Job id : SMM 02

Basic Purpose of the Job

To define and develop sales and marketing mission / goals and to implement such sales / marketing plans as to capture largest market share and gains sustainable advantage in order to ensure commercial viability of unit sales department and effectively contribute in meeting the company’s overall objectives.

Responsibilities

• Evaluate preceding year(s) performance and future market trend to arrive at rational budget / forecast proposal for the subsequent year(s) and ensure that the proposal is in conformity with the company’s overall objective set for that year(s). Negotiate the proposal with the Finance Department to substantiate the financial position of the proposal as a whole before submission to the Managing Director for final approval.
• Prepare and implement sales and marketing plans to achieve or exceed projected target and to remain ahead of the competitors and improving product positioning in market in order to exploit the current market demand and generate future prospective for the products.
• Prepare and place the product orders to the respective Principal(s) on due course and follow up with the concerned department(s) to ensure that all the necessary actions / procedures are in place so that the ordered units will be received and made ready fro sales as per the pre-planned schedule.
• Expedite the sales and delivery process and ensure that the waiting customers are informed accordingly so that to meet the time promised to them.
• Organize research on competitor’s business policies, products specifications, technological differences and product innovation to built up reasonable data guidance for the overall marketing conditions / environment.
• Review company’s own strategies, brand quality and specifications to bring it line with the buyer’s needs and taste to beat the competition.
• Review the achievement against budget on regular basis to ensure that projected sales and gross margins are being achieved. Examine short fall reasons for corrective measures and actions require to bring rectify the situation and put it back to target.
• Visit the existing and prospective dealers to establish healthy, profitable and tide relationship, check upon their current demand and appraise them of the quality and durability to serve the product and emphasis them to generate more demand for the product.
• Maintain updated knowledge and understanding of the ongoing developments in the field of automobile technology resulting in change in the make model and quality of the product.
• Promote the product technical and main features and options in order to support the product in the market.
• Implement proper and attractive pricing policy for the product(s) that could gain customers’ acceptance and appreciation to the product(s).
• Decide upon the introduction of new models / makes to enhance product mix / line up.
• Interact with the Principal(s) to keep them posted on market condition and customer preference enabling them to develop their product.
• Attend management board meetings and present the current status of the business and the assessment of future marketing trends and prospects. Propose future plans and strategies to achieve or exceed current position and share in the market.
• Guide, train, appraise and keep the subordinate staff motivated to ensure high degree of productivity, efficiency and commitment to meet the department overall objective.

Years of Experience

12 – 15 years

Out of which at least (4) years in Senior managerial sales and / or marketing position.